Thanks to Digital Transformation, Semen Baturaja Wins Award from Infobank

PALEMBANG – PT Semen Baturaja Tbk (SMBR) as a subsidiary of PT Semen Indonesia (Persero) Tbk (SIG) received an award as The 2nd Best State Owned Enterprise (SOE) Subholding in the 13th Infobank-Isentia Digital Brand Recognition 2024 event held by Infobank Media Group at Shangri – La Hotel, Jakarta on Monday (1/4). The award was received directly by SMBR Vice President of Corporate Secretary, Hari Liandu.

The award received by SMBR was for the success of the innovation and digital transformation programs carried out by the company.

Hari Liandu said this award was proof that the digital transformation carried out by SMBR was running optimally in accordance with the era of digitalization and industrial revolution 5.0. “SMBR has been carrying out digital transformation since 2019, starting from implementing a leading Enterprise Resource Planning (ERP) system based on System Application and Product In Data Processing (SAP) to integrate the company’s increasingly complex business processes,” he said.

Apart from that, Hari added that the digitalization implemented in the company covers a number of areas, including production, distribution, financial systems, procurement systems, customer service and HR/HR development and management systems.

“Business processes become faster, financial systems and procurement systems become more efficient and the reliability of factory operations increases with AI-based technology. Apart from that, we also utilize digital platforms to strengthen company brands and product brands through social media, company websites and news portals. so that customers get to know the company,” he explained.

For this appreciation, he expressed his thanks for this extraordinary award. “The achievement is thanks to the support and struggle of all SMBR people who have worked hard to realize digital transformation in the company,” said Hari. (*)